Management Webasto
Customized Solutions

Webasto Customized Solutions is one Business Unit within the Webasto Group and consists of Thermo Management (Heating & Cooling) and Energy Management (Battery & Charging).

 

Our core strength lies in our customer orientation, broad product portfolio, tailormade solutions and in our service attitude. With the aim to understand the needs of our customers and translate them into perfect fitting solutions, we thrive to make our customers’ world more comfortable & sustainable.

We offer the full range of standard, customized and premium solutions to make our customers feel the comfort of driving as well as innovative solutions to fulfill their needs. We can build on a fundament of standard-solutions & bring an innovative, technical and quality expertise along to be able to develop customized solutions - wherever needed.

Heike Niehues

Heike Niehues

Member of the Management Board

Webasto Thermo & Comfort 

Executive Vice President

Webasto Customized Solutions 

Curriculum Vitae

Heike Niehues has been a member of the Management Board of Webasto Thermo & Comfort since 2018. As Executive Vice President she is responsible for all business areas of Webasto Customized Solutions (CS) worldwide. With great dynamism and enthusiasm, she drives the further development of CS to ensure the future viability of our hardware and software products and solutions for customers. She moved from Robert Bosch GmbH, where she worked for more than 20 years in various technical and management roles, including in Japan and Taiwan. From 2011 to 2014, she was Managing Director of Unipoint Electric MFG. Co. in Taiwan, a company that was acquired by the Bosch Group. After returning, she took over the global workshop organization in Germany. 

Heike lives with her family with two sons in Munich and Stuttgart. She is interested in Asian lifestyle and food culture, and likes to spend her time outside skiing and hiking in the fresh air.

Eric Gong

Eric Gong

Vice President Asia

Webasto Customized Solutions

Curriculum Vitae

Eric Gong has been responsible for Webasto's Asian business since March 2020. The Customized Solutions unit has four branches in Asia with almost 100 employees. Eric's main focus is strategy and organizational development for the Asian region, including the development of future e-mobility solutions, and the expansion of traditional heating and cooling products.

Eric brings a total of 23 years previous experience in the automotive segment to Webasto, having managed P&L in both the aftermarket and OE business. Before he joined Webasto, he was Sales Vice President at Hella Lighting CN, and worked as Asia manager for business units of Bosch and Osram. He was also responsible for the post-merge integration and multi-brand management of MANN+HUMMEL CN. In his spare time, Gong cuts a fine figure on the football pitch.

Taylor Hansen

Taylor Hansen

Vice President North America

Webasto Customized Solutions

Curriculum Vitae

Taylor Hansen has held two high-profile leadership positions at Webasto since 2021: She is President & CEO for Webasto Thermo & Comfort North America as well as VP Customized Solutions Americas. Her strategic decisions are informed by her diverse, deep technical knowledge of e-mobility as well as her many years of professional and leadership experience in the automotive and defence industries.

As a passionate engineer, Taylor has been dealing with technically complicated and complex topics for over 25 years. She balances her work life with her passion for music, playing the saxophone and clarinet in various jazz bands in Detroit, and spending her downtime with her family and on the water, sailing.

Jörg Hornung

Jörg Hornung

Vice President Thermo Management

Webasto Customized Solutions

Curriculum Vitae

Jörg Hornung has been VP of the Thermo Management business unit since June 2021. His areas of responsibility include strategic portfolio management, product management, R&D, and purchasing for the Customized Solutions business unit. Previously, he held various manager and director positions at Robert Bosch GmbH.

As a sociable family person with three children, Jörg enjoys spending time with family and friends and his "crazy dog Lucy", as well as horseback riding and skiing.

Dr. Michael Bauer

Dr. Michael Bauer

Vice President Energy Management

Webasto Customized Solutions

Curriculum Vitae

Michael Bauer has been with Webasto since 2014: initially in Strategic Group Purchasing as Director Global Costing & VA/VE and since 2018 with overall responsibility for Poduct & Service Portfolio Management for Customized Solutions.

In 2021, Michael took over the Energy Management business unit as Vice President; responsible for portfolio planning as well as product and service management.

Prior to this, Dr. Bauer worked for a management consultancy for eight years. Bauer and Webasto became aware of each other during a joint project – with a successful outcome for both sides.

Wolfgang Scheerer

Wolfgang Scheerer

Vice President Business Transformation

Webasto Customized Solutions

Curriculum Vitae

Wolfgang Scheerer has been with Webasto for over 20 years. Previously, he worked at Bosch and BMW, then at Webasto as Managing Director of Webasto Mechatronics, VP Purchasing & Supplier Quality R&C in Asia and Europe, and Director Process Optimisation.

As Vice President Business Transformation since 2019, his focus has been on the further development and refinement of the CS strategy and the strategic project portfolio, as well as on global process optimisation and pricing. 

Harley Davidson motorbikes built before 1957 play a prominent role in the private life of this family man with two sons. Wolfgang is always on the lookout for old parts so he can tinker with his motorbikes. He also loves to go on relaxed motorbike tours and hum "Born to be wild" while doing so.

Nils Semmelhack

Nils Semmelhack

Director Human Resources

Webasto Customized Solutions

Curriculum Vitae

Nils Semmelhack has headed up the Human Resources department in the Customized Solutions business unit since February 2019, having previously held global responsibility for the Convertible Roof Systems unit as Director HR. As an HR generalist, Nils has experience in all facets of HR, and gained his many years of expertise in companies such as Telenorma, Baresel, IVM Automotive, and Edscha, which has been part of Webasto since 2010. In his current role, he is responsible for all HR services with a focus on headcount planning, recruitment, and employee development. He is explicitly concerned with the recruitment and further development of people who want to live and realize the vision of Webasto Customized Solutions.

Previously residing in Hamburg and Stuttgart, Nils now lives with his family near Passau. In "Lower Bavarian Tuscany" he relaxes by taking walks with his dog, going on long bike rides, and reading.

Jutta Bamberger

Jutta Bamberger

Director Global Marketing & Communication

Webasto Customized Solutions

Curriculum Vitae

As Global Director Marketing, Jutta Bamberger has been developing and sharpening the Customized Solutions business unit in the Marketing division since April 2021. Her innovative approach ensures CS's long-term positioning in the dynamic markets of our different target groups via the most important channels and media. Jutta brings her applied knowledge and marketing consulting experience to her role after more than 20 years in the B2B financial services industry.

As a forward-looking and creative marketing expert, she explores new and sometimes surprising ways to promote and market business success. In her free time, Jutta travels a lot, meets with friends and enjoys cooking. As a certified yoga instructor, she is satisfied when her students are beaming.

Sabine Strecker

Sabine Strecker

Communications and Change Manager

Webasto Customized Solutions

Curriculum Vitae

Sabine Strecker has been working in the communications industry for 25 years: in agencies, companies, editorial offices and independently as a consultant, trainer and coach. Since January 2022, she has been working at Webasto as Communication Manager Change.

"Change" is a topic that has accompanied her in various facets throughout her career and which always motivates her to find new ways and refreshing approaches. In her free time, she sings in the choir of the Bavarian Philharmonic Orchestra in Munich, is interested in contemporary art, and enjoys reading and hiking.

Harald Kuhr

Harald Kuhr

Member of the Management Board

Webasto Thermo & Comfort 

Chief Financial Officer 

Webasto Customized Solutions 

Curriculum Vitae

Harald Kuhr has extensive experience with the company, with nine years as CFO at Webasto Convertible Roof Systems before taking over the role of CFO for the Customized Solutions division in 2018. As a member of the Executive Board, he is responsible across the board for Finance & Controlling, IT, Logistics/Production, and Quality and Occupational Safety.

Before joining Webasto, Harald held various financial positions at different companies in the automotive supply industry, including Borg Warner, DURA Automotive, FAURECIA and VARTA Batteries. Harald, who was born in northern Germany but has now lived in Heidelberg for many years, recharges his personal batteries while traveling, hiking, playing sports, and reading.

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